From Writing to Content Creation: Integrity at Stake?

Books are disappearing from newspapers and television. Publishers are downsizing. Book sales are plummeting. How can a struggling author draw attention to their book? Is social media the answer? And if so, what does that mean for authors, literature and the public?

In her talk, author and journalist Silje Bekeng-Flemmen discusses the plight of authors in the age of the attention economy. When algorithms rule and bookshops count authors’ followers before buying books, completely new demands are placed on writers. Do we all have to be our own advertising agencies? And do we all have to dance on TikTok?

The talk will be held in Norwegian.